Privacy policy

1) Introduction and Contact Information for the Data Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data refers to any data that can be used to personally identify you.

1.2 The data controller for this website, as defined by the General Data Protection Regulation (GDPR), is alps ecom GmbH, Theresienstraße 1, 80333 Munich, Germany, Tel.: +49 89 2050085024, Email: info@peakstyle.de. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data Collection When Visiting Our Website

2.1 When you use our website solely for informational purposes—that is, if you do not register or otherwise provide us with information—we collect only the data that your browser transmits to the website server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

The website you visited
Date and time of access
Amount of data transmitted in bytes
Source/referrer from which you accessed the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to review the server log files retrospectively should there be concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the padlock icon in your browser’s address bar.

3) Hosting & Content Delivery Network

3.1 Shopify

We use the system provided by the following provider to host our website and display its content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider’s servers. We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

In the case of data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision issued by the European Commission.

3.2 AWS CloudFront

We use a content delivery network provided by the following provider: AWS EMEA SARL, 38 avenue John F. Kennedy, L-1855 Luxembourg

This service enables us to deliver large media files, such as graphics, page content, or scripts, more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6(1)(f) of the GDPR. We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Data may also be transferred to: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA

For data transfers to the U.S., the provider has adhered to the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

4) Cookies

To make your visit to our website more engaging and to enable the use of certain features, we use cookies—small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called “session cookies”), while others remain on your device for a longer period and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of your web browser’s cookie settings.

If personal data is processed through individual cookies we use, such processing is carried out in accordance with Article 6(1)(b) of the GDPR either for the performance of a contract, pursuant to Article 6(1)(a) of the GDPR in the event that consent has been given, or pursuant to Article 6(1)(f) of the GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website as well as a user-friendly and effective design of the site visit.

You can configure your browser to notify you when cookies are set and decide on a case-by-case basis whether to accept them, or to block the acceptance of cookies in specific cases or generally.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contacting Us

5.1 Shopify Inbox

This website uses the live chat system provided by the following vendor: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

The processing of personal data transmitted via the chat takes place either in accordance with Art. 6(1)(b) of the GDPR, because it is necessary for the initiation or performance of a contract, or in accordance with Art. 6(1)(f) of the GDPR based on our legitimate interest in providing effective support to our website visitors.
The data you provide in this manner will be deleted once the relevant matter has been conclusively resolved, subject to any conflicting statutory retention periods.

In addition, for the purpose of creating pseudonymized usage profiles using cookies, further information may be collected and analyzed; however, this information does not serve to identify you personally and is not combined with other data records. If this information is personally identifiable, processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes.

You can prevent cookies from being set by adjusting your browser settings accordingly. However, this may limit the functionality of our website.
You may object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time, with future effect.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision issued by the European Commission.

5.2 When you contact us (e.g., via the contact form or email), personal data is processed—exclusively for the purpose of handling and responding to your inquiry and only to the extent necessary for that purpose.

The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) of the GDPR. If your contact is aimed at entering into a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. Your data will be deleted when it is clear from the circumstances that the matter in question has been conclusively resolved and provided that there are no legal retention obligations to the contrary.

6) Data Processing When Opening a Customer Account

In accordance with Article 6(1)(b) of the GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account by referring to the input fields of the corresponding form on our website.

You may delete your customer account at any time by sending a message to the controller’s address listed above. After your customer account is deleted, your data will be deleted provided that all contracts concluded in connection with it have been fully settled, no statutory retention periods prevent this, and we no longer have a legitimate interest in continuing to store the data.

7) Use of Customer Data for Direct Marketing

7.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only required information for receiving the newsletter is your email address. Providing additional information is voluntary and is used to address you personally. We use the so-called double opt-in procedure to send the newsletter, which ensures that you will only receive the newsletter once you have expressly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you grant us your consent to use your personal data in accordance with Article 6(1)(a) of the GDPR. In doing so, we store your IP address as provided by your Internet Service Provider (ISP), as well as the date and time of registration, so that we can trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time by clicking the link provided in the newsletter or by sending a message to the data controller named at the beginning of this notice. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to the continued use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.

7.2 Sending the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to periodically send you offers via email for similar goods or services from our product range as those you have already purchased. For this purpose, we are not required to obtain separate consent from you pursuant to Section 7(3) of the German Unfair Competition Act (UWG). Data processing in this regard is based solely on our legitimate interest in personalized direct marketing pursuant to Article 6(1)(f) of the GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.

You have the right to object to the use of your email address for the aforementioned promotional purposes at any time, with future effect, by notifying the data controller named at the beginning of this section. You will only incur transmission costs in accordance with standard rates. Upon receipt of your objection, the use of your email address for promotional purposes will be discontinued immediately.

7.3 Klaviyo

Our email newsletters and other promotional email communications are sent via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

Based on our legitimate interest in effective and user-friendly email marketing, we share the data you provided during registration with this provider in accordance with Article 6(1)(f) of the GDPR so that it can handle email distribution on our behalf.

Subject to your express consent pursuant to Article 6(1)(a) of the GDPR, the provider also conducts a statistical analysis of the success of email campaigns using web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the newsletter’s content. In doing so, device information (e.g., time of access, IP address, browser type, and operating system) is also collected and analyzed, but is not combined with other data sets.

You may revoke your consent to email tracking at any time with future effect.

We have entered into a data processing agreement with the provider that protects the data of our website visitors and prohibits its disclosure to third parties.

For data transfers to the U.S., the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

7.4 Product Availability Notifications via Email

For items that are temporarily out of stock, you can sign up to receive email product availability notifications. In this case, we will send you a one-time email notification regarding the availability of the item you have selected. The only required information for sending this notification is your email address. Providing additional information is voluntary and may be used to address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you grant us your consent to the use of your personal data in accordance with Article 6(1)(a) of the GDPR. In doing so, we store your IP address as recorded by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you sign up for our email notification service regarding product availability is used strictly for the intended purpose.

You may unsubscribe from the availability notifications at any time by sending a message to the data controller named at the beginning of this notice. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this notice.

7.5 Shopping Cart Reminders via Email

If you abandon your shopping session with us before completing your order, you have the option to receive a one-time email reminder of the contents of your virtual shopping cart.

The only required information for sending this reminder is your email address. Providing additional data is voluntary and may be used to address you personally. For sending emails, we use the so-called double opt-in procedure, which ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you grant us your consent to use your personal data in accordance with Article 6(1)(a) of the GDPR for the purpose of sending a shopping cart reminder. In doing so, we store your IP address as provided by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the specified purpose.

You may unsubscribe from shopping cart reminders at any time by sending a message to the data controller named at the beginning of this notice. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope, which is permitted by law and about which we inform you in this notice.

8) Data Processing for Order Fulfillment

8.1 To the extent necessary for the fulfillment of the contract for delivery and payment purposes, the personal data we collect will be disclosed to the contracted shipping company and the contracted financial institution in accordance with Art. 6(1)(b) of the GDPR.

If, based on a corresponding contract, we are obligated to provide you with updates for goods containing digital elements or for digital products, we will process the contact information you provided when placing your order in order to personally inform you in accordance with our legal obligations to provide information under Article 6(1)(c) of the GDPR. Your contact information is used strictly for the specific purpose of communicating updates we are obligated to provide and is processed by us for this purpose only to the extent necessary to provide the respective information.

8.2 To fulfill our contractual obligations, we may use direct shipping by suppliers (dropshipping). For this purpose, we will disclose your name and your shipping address to a supplier selected by us exclusively for the purpose of delivering the goods, in accordance with Article 6(1)(b) of the GDPR.
If the delivery involves goods that cannot be shipped as packages (freight shipments, bulky items, etc.), and if prior coordination of a delivery date by telephone is required, we will also disclose your phone number to the aforementioned supplier in accordance with Article 6(1)(b) of the GDPR.

8.3 Disclosure of Personal Data to Shipping Service Providers

- Deutsche Post

We use the following provider as our shipping service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We will disclose your email address and/or phone number to the provider in accordance with Article 6(1)(a) of the GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or notifying you of the delivery, provided that you have given your explicit consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the provider. This disclosure is made only to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to provide a delivery notification.

Consent may be revoked at any time with future effect by contacting the controller named above or the provider.
- DHL

We use the following provider as our shipping service provider: DHL Paket GmbH, Charles-de-Gaulle-Str. 20, 53113 Bonn, Germany

We will disclose your email address and/or phone number to the provider in accordance with Art. 6(1)(a) of the GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing a delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the provider. This disclosure is made only to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to receive a delivery notification.

Consent may be revoked at any time with future effect by contacting the controller named above or the provider.
- DHL Express

We use the following provider as our shipping service provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

We will disclose your email address and/or phone number to the provider in accordance with Art. 6(1)(a) of the GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing a delivery notification, provided that you have given your explicit consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the provider. This disclosure is made only to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to provide a delivery notification.

Consent may be revoked at any time with future effect by contacting the controller named above or the provider.
- DHL Express Austria

We use the following provider as our shipping service provider: DHL Express (Austria) GmbH, Am Europlatz 2 (Building G), 1120 Vienna

We will disclose your email address and/or phone number to the provider in accordance with Article 6(1)(a) of the GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing a delivery notification, provided that you have given your explicit consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the carrier. This disclosure is made only to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the carrier in advance or to receive a delivery notification.

Consent may be revoked at any time with future effect by contacting the controller named above or the provider.
- DHL Freight

We use the following provider as our transportation service provider: DHL Freight GmbH, Godesberger Allee 102-104, 53175 Bonn, Germany

We will disclose your email address and/or phone number to the provider in accordance with Art. 6(1)(a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing a delivery notification, provided that you have given your explicit consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the provider. This disclosure is made only to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to provide a delivery notification.

Consent may be revoked at any time with future effect by contacting the controller named above or the provider.

8.4 Use of Payment Service Providers

- Amazon Pay

This website offers one or more online payment methods from the following provider: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg

If you select a payment method from this provider that requires you to pay in advance (such as a credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be transferred to the provider in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- Apple Pay

If you choose the “Apple Pay” payment method offered by Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is carried out via the “Apple Pay” feature on your iOS, watchOS, or macOS device by charging a payment card stored with “Apple Pay.” Apple Pay uses security features integrated into your device’s hardware and software to protect your transactions. Authorizing a payment therefore requires entering a code you have previously set, as well as verification via your device’s “Face ID” or “Touch ID” feature.

For the purpose of processing the payment, the information you provided during the ordering process, along with your order details, is transmitted to Apple in encrypted form. Apple then re-encrypts this data using a developer-specific key before transmitting it to the payment service provider associated with the payment card stored in Apple Pay to complete the transaction. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm that the payment was successful.

If personal data is processed during the transmissions described above, such processing is carried out exclusively for the purpose of payment processing in accordance with Article 6(1)(b) of the GDPR.

Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely precludes any personal identification. Apple uses the anonymized data to improve “Apple Pay” and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you initiated via Safari on your Mac, your Mac and the authorization device communicate via an encrypted channel through Apple’s servers. Apple does not process or store any of this information in a format that could be used to identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone’s Settings. Go to “Wallet & Apple Pay” and turn off “Allow Payments on Mac.”

For more information on privacy with Apple Pay, visit the following website: https://support.apple.com/de-de/HT203027
- EPS Transfer

This website offers one or more online payment methods from the following provider: PSA Payment Services Austria GmbH, Handelskai 92, Gate 2, 1200 Vienna, Austria

If you select a payment method from this provider that requires you to pay in advance (such as a credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be shared with the provider in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- giropay

This website offers one or more online payment methods from the following provider: paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany

If you select a payment method from this provider that requires you to pay in advance (such as a credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be shared with the provider in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- Google Pay

If you choose the “Google Pay” payment method offered by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), payment processing takes place via the “Google Pay” app on your mobile device—which must be running at least Android 4.4 (“KitKat”) and have NFC functionality—by charging a payment card stored with Google Pay or a payment system verified there (e.g., PayPal). To authorize a payment via Google Pay exceeding €25, you must first unlock your mobile device using the verification method set up on your device (such as facial recognition, a password, a fingerprint, or a pattern).

For the purpose of processing the payment, the information you provided during the ordering process, along with the details of your order, will be shared with Google. Google then transmits your payment information stored in Google Pay—in the form of a one-time transaction number—to the originating website to verify that the payment was successful. This transaction number does not contain any information regarding the actual payment details of the payment method stored in Google Pay; rather, it is generated and transmitted as a one-time valid numerical token. For all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.

If personal data is processed in connection with the transmissions described above, such processing is carried out exclusively for the purpose of payment processing in accordance with Article 6(1)(b) of the GDPR.

Google reserves the right to collect, store, and analyze certain transaction-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction; the merchant’s location and description; a description of the purchased goods or services provided by the merchant; photos you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Article 6(1)(f) of the GDPR on the basis of a legitimate interest in proper accounting, the verification of transaction data, and the optimization and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with additional information collected and stored by Google when you use other Google services.

The Google Pay Terms of Service can be found here:

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Further information on data protection for Google Pay can be found at the following web address:
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- iDeal

This website offers one or more online payment methods from the following provider: Currence Holding BV, Beethovenstraat 300, Amsterdam, Netherlands

If you select a payment method from this provider that requires you to pay in advance (such as a credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be shared with the provider in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- Klarna

This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from this provider that requires you to pay in advance (such as a credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information regarding the contents of your order, will be shared with the provider in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method in which the provider advances payment (such as purchase on account, installment plan, or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, ZIP code, city, date of birth, email address, phone number, and, if applicable, details regarding an alternative payment method).

To safeguard our legitimate interest in determining our customers’ creditworthiness, we forward this data to the provider in accordance with Article 6(1)(f) of the GDPR for the purpose of a credit check. Based on the personal data you provide, as well as additional data (such as shopping cart contents, invoice amount, order history, and payment history), the provider assesses whether the payment option you have selected can be granted in light of payment and/or credit default risks.

In addition to the provider’s internal criteria pursuant to Article 6(1)(f) of the GDPR, identity and creditworthiness information from the following credit bureaus may also be taken into account when making a decision as part of the application review:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called “score values”). To the extent that score values are included in the credit report’s findings, they are based on a scientifically recognized mathematical-statistical method. The calculation of score values includes, among other things but not exclusively, address data.

You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
- PayPal

This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from this provider that requires you to pay in advance, your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be shared with the provider in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method where we cover the cost upfront, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, ZIP code, city, date of birth, email address, phone number, and, if applicable, details regarding an alternative payment method).

In such cases, to safeguard our legitimate interest in verifying your creditworthiness, we will forward this data to the provider in accordance with Article 6(1)(f) of the GDPR for the purpose of a credit check. Based on the personal data you have provided, as well as additional data (such as shopping cart contents, invoice amount, order history, and payment history), the provider assesses whether the payment method you have selected can be granted in light of the risks of non-payment and/or bad debt.

The credit report may contain probability values (so-called “score” values). To the extent that score values are included in the credit report’s results, they are based on a scientifically recognized mathematical-statistical method. The calculation of these score values includes, among other things but not exclusively, address data.

This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal’s own payment methods and local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or—if offered—“Pay Later” via PayPal, we transfer your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”) for the purpose of payment processing. This transfer is carried out in accordance with Article 6(1)(b) of the GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for the payment methods “Credit Card via PayPal,” “Direct Debit via PayPal,” or—if offered—“Pay Later” via PayPal. For this purpose, your payment data may be shared with credit bureaus in accordance with Article 6(1)(f) of the GDPR, based on PayPal’s legitimate interest in determining your creditworthiness. PayPal uses the result of the credit check—specifically, the statistical probability of payment default—to determine whether to make the respective payment method available. The credit report may contain probability values (so-called “score values”). To the extent that score values are included in the credit report’s result, they are based on a scientifically recognized mathematical-statistical method. The calculation of these score values includes, among other things but not exclusively, address data. You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

If the PayPal payment method “Buy Now, Pay Later” is available and selected, your payment data will first be transmitted to PayPal to prepare the payment, after which PayPal will forward this data to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (“Ratepay”) to process the payment. The legal basis in each case is Article 6(1)(b) of the GDPR. In this case, RatePay conducts an identity and creditworthiness check in its own name to determine your ability to pay in accordance with the principle mentioned above and, based on its legitimate interest in determining your ability to pay pursuant to Article 6(1)(f) of the GDPR, forwards your payment data to credit bureaus. A list of the credit reporting agencies that Ratepay may use can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using a local third-party payment method, your payment data is first transferred to PayPal in accordance with Article 6(1)(b) of the GDPR to prepare the payment. Depending on your selection of an available local payment method, PayPal then transmits your payment data to the relevant provider in accordance with Article 6(1)(b) of the GDPR to process the payment:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300, Amsterdam, Netherlands)
- Bancontact (Bancontact Payconiq Company, Rue d’Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
, 1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further information regarding data protection, please refer to PayPal’s Privacy Policy: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Shopify Payments

This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method from this provider that requires you to pay in advance (such as a credit card payment), your payment details provided during the ordering process (including your name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be shared with the provider in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

9) Online Marketing

ADCELL Affiliate Program

We participate in the affiliate program of the following provider: Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin, Germany

In this context, we have placed links on our website that lead to offers on the provider’s websites or those of third parties (“partner sites”).

To measure the success of an affiliate link, evaluate orders generated via such a link, and settle commission payments accordingly, the provider uses cookies and/or comparable technologies, which are generally placed on the partner sites and for which we are not responsible under data protection law. In doing so, the provider also regularly processes the IP address and, if applicable, additional device information.

All processing described above, in particular the reading or storage of information on the device you are using, takes place only if you have given your explicit consent in accordance with Art. 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by using the cookie consent management options on the partner sites.

10) Web Analytics Services

Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are small text files stored on your device and collect certain information. This information includes your IP address, although Google truncates the last few digits to prevent direct identification of individuals.

The information is transmitted to Google’s servers and processed there. This may also involve transfers to Google LLC, which is headquartered in the United States.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The truncated IP address transmitted by your browser as part of Google Analytics is not combined with other data held by Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the placement of cookies on the device you are using, takes place only if you have given us your explicit consent in accordance with Art. 6(1)(a) of the GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You may revoke your consent at any time with future effect. To exercise your right of revocation, please disable this service using the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For further legal information regarding Google Analytics 4, please visit https://business.safety.google/intl/de/privacy/, &glhttps://policies.google.com/privacy?hl=de=de, and https://policies.google.com/technologies/partner-sites

Demographic Characteristics
Google Analytics 4 uses the special “demographic characteristics” feature and can use it to generate statistics that provide insights into the age, gender, and interests of website visitors. This is done by analyzing advertisements and information from third-party providers. This enables the identification of target audiences for marketing activities. However, the collected data cannot be attributed to any specific individual and is deleted after being stored for a period of two months.

Google Signals
As an extension of Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google may—subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) of the GDPR—analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the “Personalized Ads” feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the “UserIDs” feature may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6(1)(a) of the GDPR, have set up an account on this website, and sign in to that account on various devices, your activities—including conversions—may be analyzed across devices.

Collection of Data
Provided by Users To improve the analysis results for users whose contact information we have received in the context of business or business-like relationships, we use the “Collection of Data Provided by Users” feature.
Subject to your express consent pursuant to Article 6(1)(a) of the GDPR, we transmit one or more files containing aggregated customer data related to you (primarily email address and phone number) electronically to Google as part of this feature. Google does not have access to plaintext data; instead, it automatically encrypts the information in the customer files during the transmission process using a special algorithm. Google can then use the encrypted information solely to associate it with existing Google accounts that the data subjects have set up.
This processing serves to refine measurement data, improves cross-device user tracking, and enables the integration of analytics results into Google Ads’ ad personalization and conversion tracking features.
You may revoke your consent at any time with future effect. Further information on Google’s data protection measures regarding the transfer of customer data can be found here: &refhttps://support.google.com/google-ads/answer/6334160?hl=de_topic=10550182

11) Retargeting/Remarketing and Conversion Tracking

11.1 Meta Pixel with Extended Data Matching

Within our online offering, we use the “Meta Pixel” service from the following provider in extended data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”)

If a user clicks on an advertisement we have placed on Facebook or Instagram, “Meta Pixel” adds a parameter to the URL of our linked page. After the user is redirected, this URL parameter is then stored in the user’s browser via a cookie set by our linked page itself. In addition, this cookie collects specific customer data—such as the email address—that we gather on our website linked to the Facebook or Instagram ad during processes such as purchase transactions, account sign-ups, or registrations (extended data matching). The cookie is then read, enabling the transmission of the data—including the specific customer data—to Meta.

We use “Meta Pixel” with extended data matching to make our advertisements (so-called “Ads”) on Facebook and/or Instagram more effective and to ensure that they align with users’ interests or exhibit certain characteristics (e.g., interests in specific topics or products, as determined by the websites visited), which we transmit to Meta (so-called “Custom Audiences”).

In addition, we analyze the effectiveness of our ads by tracking whether users were redirected to our website after clicking on an ad (conversion). Compared to the standard version of “Meta Pixel,” the extended data matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Meta so that it can be associated with the respective user profile and so that Meta can use the data for its own advertising purposes in accordance with Meta’s Data Use Guidelines (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to serve ads on and off Facebook.

All processing described above, in particular the setting of cookies to read information from the device you are using, is carried out only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by disabling this service in the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transmitted to and stored on a Meta server; in this context, it may also be transferred to servers operated by Meta Platforms Inc. in the United States.

11.2 Criteo

This website uses retargeting technology from the following provider: Criteo SA, 32 Rue Blanche, 75009 Paris, France

This technology enables us to target visitors to our website with personalized, interest-based advertising who have already shown an interest in our store and our products. The display of these advertisements is based on a cookie-based analysis of past and current usage behavior.

When retargeting technology is used, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor the advertisements to the stored information. These cookies are small text files stored on your computer or mobile device. As a result, you will be shown advertisements that are highly likely to match your product and information interests.

All processing described above—in particular, the setting of cookies to read information from the device you are using—is carried out only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with future effect. To exercise your right to revoke consent, please disable this service using the “Cookie Consent Tool” provided on the website.

11.3 Dynamic Yield

This website uses retargeting technology from the following provider: Dynamic Yield Ltd., Highlands House, Basingstoke Road, Spencers Wood, Reading, Berkshire, England RG7 1NT

You may revoke your consent at any time with future effect. To exercise your right to revoke consent, please disable this service using the “Cookie Consent Tool” provided on the website.

When data is transferred to the provider’s location, an adequate level of data protection is ensured by an adequacy decision issued by the European Commission.

11.4 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in your device’s browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. The information collected in this process generally includes your IP address.

Any further data processing takes place only if you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google uses your data in conjunction with Google Analytics data to create and define audience lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form audiences. As part of the use of Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the United States.

All processing described above—in particular, the setting of cookies to read information from the device you are using—will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with future effect. To exercise your right to revoke consent, please disable this service using the “Cookie Consent Tool” provided on the website.

Details regarding the processing initiated by Google and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google’s privacy policies can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.5 Microsoft Advertising

This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

This technology enables us to target visitors to our website with personalized, interest-based advertising who have already shown an interest in our store and our products. The display of advertisements is based on a cookie-based analysis of past and current usage behavior.

When retargeting technology is used, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor the advertisements to the stored information. These cookies are small text files that are stored on your computer or mobile device. As a result, you will be shown advertisements that are highly likely to match your product and information interests.

You may revoke your consent at any time with future effect. To exercise your right to revoke consent, please deactivate this service using the “Cookie Consent Tool” provided on the website.

11.6 This website uses retargeting technology from the following provider: targeting360 GmbH, Gredinger Str. 24a, 90453 Nuremberg

This technology enables us to target visitors to our website—who have already shown an interest in our store and our products—with personalized, interest-based advertising. The display of these advertisements is based on a cookie-based analysis of past and current usage behavior; however, no personal data is stored. When retargeting technology is used, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor the advertising to the stored information. These cookies are small text files stored on your computer or mobile device. As a result, you will be shown advertisements that are highly likely to match your product and information interests.

You may revoke your consent at any time with future effect. To exercise your right to revoke consent, please disable this service using the “Cookie Consent Tool” provided on the website.

11.7 Google Ads Conversion Tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

We use Google Ads to draw attention to our offerings on external websites through advertising (known as Google AdWords). Based on the data from the advertising campaigns, we can determine how successful individual advertising measures are. Our goal is to show you ads that are of interest to you, make our website more appealing to you, and ensure a fair calculation of the associated advertising costs.

The conversion tracking cookie is set when a user clicks on a Google Ads ad. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie—which includes your IP address—is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

When using Google Ads, personal data may also be transferred to the servers of Google LLC in the United States.

Details regarding the data processing triggered by Google Ads conversion tracking and Google’s handling of website data can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies to read information from the device you are using, is carried out only if you have given us your explicit consent in accordance with Art. 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

You can also permanently opt out of the use of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

To deliver even more targeted advertising to users whose data we have received in the context of business or business-like relationships, we use a customer matching feature within Google Ads. To do this, we electronically transmit one or more files containing aggregated customer data (primarily email addresses and phone numbers) to Google. Google does not have access to plaintext data; instead, it automatically encrypts the information in the customer files during the transmission process using a special algorithm. Google can then use the encrypted information solely to associate it with existing Google accounts that the data subjects have set up. This enables the delivery of personalized advertising across all Google services linked to the respective Google account.

Customer data is transmitted to Google only if you have given us your explicit consent to do so in accordance with Art. 6(1)(a) of the GDPR. You may revoke this consent at any time with future effect. Further information on Google’s data protection measures regarding the customer matching feature can be found here: &refhttps://support.google.com/google-ads/answer/6334160?hl=de_topic=10550182
Google’s privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.8 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform, operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GMP”).

GMP uses cookies to display ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Using a cookie ID, Google tracks which ads are displayed in which browser and can thus prevent them from being shown multiple times. In addition, GMP can use cookie IDs to track so-called conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later, while using the same browser, visits the advertiser’s website and makes a purchase through that website. According to Google, GMP cookies do not contain any personally identifiable information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s server.

We have no influence over the scope and further use of the data collected by Google through the use of this tool and therefore inform you as follows, based on our current knowledge: By integrating GMP, Google receives the information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or are not logged in, it is possible that the provider may obtain and store your IP address. In connection with the use of GMP, personal data may also be transferred to the servers of Google LLC in the United States.

All processing described above—in particular, the setting of cookies to read information from the device you are using—will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

You can find the privacy policies for GMP by Google here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.9 guenstiger.de Sales Radar

This website uses conversion tracking technology from the following provider: guenstiger.de GmbH, Deichstr. 34, 20459 Hamburg

If you arrived at our website via an advertisement on the provider’s domain, the success of the advertisement can be tracked using cookies and/or comparable technologies (tracking pixels, web beacons, pings, or HTTP requests).

To this end, the tracking technology collects certain device and browser information—including, where applicable, your IP address—to record and analyze user actions predefined by us (e.g., completed transactions, leads, search queries on the website, visits to product pages). This enables us to generate statistics on user behavior on our website following a redirect from an advertisement, which we use to optimize our offerings.
All processing described above—in particular, the setting of cookies to collect information from the device you are using—is carried out only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

11.10 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

To enable Universal Event Tracking, a tag is embedded on every page of our website that interacts with the conversion cookie set by Microsoft. This interaction tracks user behavior on our website and sends the information collected in this way to Microsoft. The purpose of this is to enable the statistical collection and analysis of certain predefined goals—such as purchases or leads—in order to tailor the focus and content of our offerings to better match user interests. The tags are never used to personally identify users.

All processing described above, in particular the setting of cookies to read information from the device you are using, is carried out only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You may revoke your consent at any time with future effect. To exercise your right to revoke consent, please disable this service using the “Cookie Consent Tool” provided on the website.

12) Website Features

12.1 Facebook Plugins

Our website uses plugins from the social network operated by the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

These plugins enable direct interaction with content on the social network.

To enhance the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called “2-click” or “Shariff” solution.

This integration ensures that when you visit a page on our website that contains such plugins, no connection is yet established with the provider’s servers.

If you are logged into an existing user profile on the provider’s social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no effect on data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

12.2 Instagram Plugins

Our website uses plugins from the social network operated by the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

These plugins enable direct interactions with content on the social network.

To enhance the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called “2-click” or “Shariff” solution.

This integration ensures that when you access a page on our website that contains such plugins, no connection is yet established with the provider’s servers.

Only when you activate the plugins—and thereby give your consent to the data transfer in accordance with Article 6(1)(a) of the GDPR—does your browser establish a direct connection to the provider’s servers. In doing so, regardless of whether you are logged into an existing user profile, certain information about the device you are using (including your IP address), your browser, and your browsing history is transmitted to the provider and may be further processed there.

If you are logged into an existing user profile on the provider’s social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no effect on data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

12.3 Pinterest Plugins

Our website uses plugins from the social network operated by the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

These plugins enable direct interaction with content on the social network.

To enhance the protection of your data when you visit our website, the plugins are initially disabled and integrated into the page using a so-called “2-click” or “Shariff” solution.

This integration ensures that when you visit a page on our website that contains such plugins, no connection is yet established with the provider’s servers.

Only when you activate the plugins—and thereby give your consent to the data transfer in accordance with Article 6(1)(a) of the GDPR—does your browser establish a direct connection to the provider’s servers. In this process, regardless of whether you are logged into an existing user profile, certain information about the device you are using (including your IP address), your browser, and your browsing history is transmitted to the provider and may be further processed there.

If you are logged into an existing user profile on the provider’s social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no effect on data that has already been transferred to the provider.

Data may also be transferred to: Pinterest Inc., USA

We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For the transfer of data to the U.S., the provider relies on the European Commission’s Standard Contractual Clauses, which are intended to ensure compliance with European data protection standards.

12.4 Vimeo

This website uses plugins to display and play videos from the following provider: Vimeo.com, Inc., 330 West 34th Street, 10th Floor, New York, NY 10001, USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers to load the plugin. In the process, certain information—including your IP address—is transmitted to the provider.

If playback of embedded videos is initiated via the plugin, the provider also uses cookies to collect information about user behavior, compile playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider while visiting the site, your data will be directly associated with your account when you click on a video. If you do not wish for this data to be associated with your account, you must log out before clicking the play button.

All of the aforementioned processing activities, in particular the setting of cookies to read information from the device you are using, take place only if you have given us your explicit consent in accordance with Art. 6(1)(a) of the GDPR. You may revoke the consent you have given at any time with future effect by deactivating this service via the “Cookie Consent Tool” provided on the website.

12.5 YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers—at the latest when the video begins playing—to load the content. In the process, certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is initiated via the plugin, the provider also uses cookies to collect information about user behavior, compile playback statistics, and prevent abusive behavior.

12.6 Login With Amazon

On our website, we provide a single sign-on feature from the following provider: Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg

In addition to the transfer of data to the provider’s location mentioned above, data may also be transferred to: Amazon.com Inc., USA

If you have an account with this provider, you can use your account credentials to create a user account or register on our website.

When you visit this site, this sign-in feature may establish a direct connection between your browser and the provider’s servers, even if you do not have an account with the provider or are not logged into one. This informs the provider that you have visited our site. The information collected in this context (which may include your IP address) is transmitted directly from your browser to one of the provider’s servers and stored there. However, this information is not used to identify you personally and is not shared with third parties.

These data processing operations are carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in designing our online presence to be user-friendly and interactive.

If you click the “Sign Up” button to register on our website using your account information with the provider, the provider will transmit to us—exclusively on the basis of your explicit consent pursuant to Article 6(1)(a) of the GDPR—the general and publicly accessible information stored in your account (user ID, name, address, email address, age, and gender).

We store and use the data transmitted by the provider to set up a user account with the necessary information (title, first name, last name, address, country, email address, date of birth), provided that you have shared this information with the provider. Conversely, based on your consent, data (e.g., information about your browsing or purchasing behavior) may be transferred by us to your account with the provider.

You may revoke the consent you have provided at any time, effective for the future.

12.7 Google Customer Reviews (formerly the Google Certified Merchant Program)

We collaborate with Google as part of the “Google Customer Reviews” program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program allows us to collect customer reviews from users of our website. After you use our services, you will be asked on our website whether you would like to participate in an email survey from Google.

If you provide your consent in accordance with Art. 6(1)(a) of the GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. The review you submit will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo as well as in our Merchant Center dashboard. Your review will also be used for Google Merchant Reviews. As part of the use of Google Customer Reviews, personal data may also be transferred to the servers of Google LLC in the United States.

You may revoke your consent at any time by sending a message to the data controller or to Google.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

13) Tools and Miscellaneous

13.1 DATEV

For accounting purposes, we use the cloud-based accounting software service provided by the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany

The provider processes incoming and outgoing invoices, as well as our company’s bank transactions where applicable, to automatically capture invoices, match them to transactions, and use this data to prepare financial accounting records through a semi-automated process.

To the extent that personal data is processed in this context, such processing is based on our legitimate interest in the efficient organization and documentation of our business transactions in accordance with Article 6(1)(f) of the GDPR.

13.2 pathway solutions

To handle our bookkeeping, we use the cloud-based accounting software service provided by the following vendor: pathway solutions gmbh, c/o ba tax gmbh, Alstertwiete 3, 20099 Hamburg

The provider processes incoming and outgoing invoices, as well as our company’s bank transactions where applicable, in order to automatically capture invoices, match them to transactions, and use this data to prepare financial accounting records through a semi-automated process.

13.3 Xentral ERP

To handle our accounting, we use the cloud-based accounting software service provided by the following vendor: Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg, Germany

The provider processes incoming and outgoing invoices, as well as our company’s bank transactions where applicable, in order to automatically capture invoices, match them to transactions, and use this data to generate financial accounting records through a semi-automated process.

13.4 Cookie Consent Tool

This website uses a so-called “cookie consent tool” to obtain valid user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they visit the page in the form of an interactive user interface, where they can grant consent for specific cookies and/or cookie-based applications by checking the appropriate boxes. When the tool is used, all cookies and services requiring consent are loaded only if the respective user grants the appropriate consent by checking the corresponding boxes. This ensures that such cookies are set on the user’s device only if consent has been granted.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, the storage, assigning, or logging cookie settings, this is done in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.

Another legal basis for the processing is Article 6(1)(c) of the GDPR. As the data controller, we are subject to the legal obligation to make the use of technically non-essential cookies contingent upon the user’s consent.

Where necessary, we have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options for the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the Data Subject

14.1 Applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data; please refer to the cited legal basis for the respective conditions for exercising these rights:

Right of access pursuant to Art. 15 of the GDPR;
Right to rectification pursuant to Art. 16 of the GDPR;
Right to erasure pursuant to Art. 17 of the GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to be informed pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 of the GDPR;
Right to withdraw consent pursuant to Article 7(3) of the GDPR;
Right to lodge a complaint pursuant to Article 77 of the GDPR.

14.2 RIGHT TO OBJECT

IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS RELATING TO YOUR SPECIFIC SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THIS RIGHT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.

15) Retention Period for Personal Data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and—where applicable—the respective statutory retention period (e.g., retention periods under commercial and tax law).

When processing personal data based on explicit consent pursuant to Article 6(1)(a) of the GDPR, the relevant data will be stored until you withdraw your consent.

If there are statutory retention periods for data processed in connection with contractual or quasi-contractual obligations based on Article 6(1)(b) of the GDPR, this data will be routinely deleted upon expiration of the retention periods, provided that it is no longer necessary for the performance of a contract or for entering into a contract and/or we no longer have a legitimate interest in continuing to store it.

When processing personal data on the basis of Article 6(1)(f) of the GDPR, this data is stored until you exercise your right to object under Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.

When processing personal data for the purpose of direct marketing based on Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(2) of the GDPR.

Unless otherwise specified in the other information in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

As of: September 19, 2026, 3:43:37 a.m.

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